Pimp your landscape is a software tool, which was developed to facilitate the evaluation of different land use management scenarios regarding the impact of land use pattern changes on environmental services. The article introduces the technological and scientific approach of the software, which can be characterized as modified 2-D cellular automaton with GIS features. The cells have the major attribute land use type and can be attributed with additional environmental information such as geological, topographic and climate data. The GIS features support to delineate non-cellular infrastructural elements such as roads, rivers, water bodies or power plants. A central element in the system configuration is the evaluation matrix, where values are assigned to the land use types and infrastructural elements on a relative scale from 0 (lowest value) - 100 (highest value) regarding their contribution to environmental services. Also of central importance is the possibility to configurate rules, which describe the impact of environmental attributes and proximity effects on the cell values and on the transition probability of the land use types. The user interface and usage of the software including an exemplary application case are demonstrated. Finally, constraints and limits in the actual use with focus on the implications of the evaluation method and the modified cellular automaton approach are discussed and an outlook on the further development is given.